On Monday 11th November 2024 NHS England relaunched their Pharmacy First public-facing campaign. Minor revisions have been made to the original campaign materials used earlier this year, including additional information on the age criteria for the clinical pathways.

Janet Morrison, Chief Executive of Community Pharmacy England, said:

“It’s good that we are finally seeing the resumption of the NHS Pharmacy First marketing campaign, alongside new resources to help with promotion, as we head into winter. But we need this to be part of a much bigger, ongoing public awareness campaign to ensure the service has maximum impact.

“NHS England must continue to effectively advertise the service to the public on a regular basis and to increase referral rates from general practices and NHS 111. A much longer-term campaign is a key way to support patients and the public to receive care closer to home via Pharmacy First; to help improve access to general practice; and to allow community pharmacies to maximise the amount of allocated funding that they can earn from this important service.”

We are continuing to promote Pharmacy First on our social media channels and also via our TV Screens.